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What Signs Say, Part One: The Aesthetics of Gentrification
(pictured above clockwise from top left: Cynthia Gordy Giwa, Tayo Giwa, Peter Robinson, Shonna Trinch, Edward Snajdr, Michelle Young)

In their book “What the Signs Say: Language, Gentrification, and Place-Making in Brooklyn,” sociolinguist Shonna Trinch and anthropologist Edward Snajdr explore how changes in the look and language of New York City’s storefronts signal a gentrifying neighborhood. Join them for a wide-ranging discussion about “old-school signage,” “new-school signage,” and how storefront design intersects with class and race, with Cynthia Gordy Giwa and Tayo Giwa, founders of Black-Owned Brooklyn and Peter Robinson professor of urban theory and architecture at Parsons School of Design and a Board Member of BlackSpace Urbanist Collective. Michelle Young, founder of “Untapped New York,” moderates.

This two-part series continues on March 25, with a look at how streetscapes reflect activism and nostalgia.

Presented in partnership with John Jay College, CUNY

Feb 23, 2021 06:30 PM in Eastern Time (US and Canada)

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